Ethiopian Taxi App to pump Sh2bn in Kenya’s Boda Boda sector

• Taxiye will invest Sh2 billion in the business by enlisting boda boda riders and taxi drivers by providing them with motorcycles and vehicles through a lease to own business model.

• The company will partner with the Boda Boda Association of Kenya (BAK) and plans to supply the association members with 300,000 motorbikes in the next five years.

Motorists leave the DePaul grounds in Karen after the launch of Taxiye app. September 30, 2020.
Image: CHARLENE MALWA

Taxiye, an Ethiopian ride service has entered the Kenyan market, seeking a slice of the pie in the highly competitive industry.

The firm’s Chief executive Eve Maina said they will invest Sh2 billion in the business by enlisting boda boda riders and taxi drivers by providing them with motorcycles and vehicles through a lease to own business model.

“We are partnering with the operators in a bid to give them the opportunity to participate in the company’s decision-making process by supplying them with motorbikes and cars on a lease to own model at competitive rates,” said Maina.

He said that for as low as Sh250 daily, boda boda operators will be able to own their own motorbikes and a smartphone for their operations.

The company will partner with the Boda Boda Association of Kenya (BAK) and plans to supply the association members with 300,000 motorbikes in the next five years.